The new labeling requirements effective July 1, 2026, must not be underestimated or treated as a minor issue by retailers.
During recent mystery shopping visits to 19 stores operated by supermarket and drugstore chains, Deutsche Umwelthilfe e.V. uncovered widespread violations of the Electrical and Electronic Equipment Act (ElektroG).
The results of the test visits are sobering:
❌ Edeka: Missing collection point logos in the entrance area.
❌ Aldi Nord, Müller, Rossmann: Signs that are too small or incorrectly placed (at the exit instead of the entrance).
❌ Netto & Penny: Returns simply refused despite instructions.
❌ Rewe & Kaufland: Inadequate implementation of point-of-sale disposal instructions.
Only Lidl was highlighted as a positive example (clearly visible logos, information at the checkout and on the shelves).
Why this could be dangerous for your company:
For the seventh consecutive year, Germany has drastically missed the EU collection target of 65% (we currently stand at a meager 29.8%).
The consequence?
Regulatory pressure is rising sharply. Since the beginning of the year, violations have been subject to fines starting at 10,000 euros—and the DUH is consistently issuing warnings.
Do you have your processes under control?
Food retailers and drugstores with a total sales area of 800 m² or more, as well as retailers with an electronics sales area of at least 400 m², are legally required to accept returns of old appliances free of charge. Anyone unsure whether their labeling and logistics meet current requirements should take action as soon as possible.
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