Why aren’t old electronic devices always disposed of properly, even though people know how to do so?
The ear Foundation’s “Plan E-Trend Barometer 2026” shows that it’s not just environmental awareness that matters, but also how easy, visible, and integrated into everyday life the return process is.
Key findings of the study:
• Nearly double the intention to return: In the status quo scenario, 18% of respondents would definitely return their used electronic devices within the next four weeks. Under optimized conditions, this percentage rises to 35.4%.
• Recycling centers remain the most commonly used return channel: 76% of respondents who had disposed of small electronic waste in the past six months used a recycling center for this purpose. At the same time, the scenario model shows that the firm intention to return items drops from 18% to just 7% if electronics stores and grocery retailers are no longer available as return options. The figures refer to different reference groups and metrics.
• Visibility provides guidance: 82% would like to see a clearly signposted drop-off option in the store. Only 18% are satisfied with asking staff if necessary.
• Simple solutions are more effective than penalties: A potential fine of up to 500 euros has virtually no effect on the firm intention to recycle compared to the status quo. In contrast, a collection container in a residential neighborhood increases it by 3.1 percentage points.
• Convenience as a key driver: In a separately examined scenario involving a free collection bin for small electrical appliances directly at home, the firm intention to recycle rises to 33.6%.
What does this mean for the circular economy?
The study does not point to a single solution, but rather highlights the potential of a well-designed return network. Key factors include short distances, clear information, visible collection points, and minimal effort on the part of consumers.
However, one important caveat should be noted: The figures cited regarding return intent describe how likely respondents were to return items under various conditions. They do not reflect actual measured return volumes.
The key finding: The better the return process fits into everyday life, the more likely environmental awareness will translate into concrete action.
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